In The Mood Saïgon
𝐓𝐡𝐞 𝐚𝐥𝐥𝐢𝐚𝐧𝐜𝐞 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐌𝐨𝐝𝐞𝐫𝐧𝐢𝐭𝐲 𝐚𝐧𝐝 𝐓𝐫𝐚𝐝𝐢𝐭𝐢𝐨𝐧
Founders were born and raised in France with Vietnamese ethnic roots, but made the physical and spiritual leap to Saigon to gain a better spiritual awareness and understanding of their Vietnamese culture and heritage.
With experiences in the fashion industry for high-end American and French brands, together with the long time working closely with artisans to produce fine handcrafted home lines and decoration items for export, both founders are no strangers to fashion design and decor, which made this an easy partnership marrying an eye for design and hunger for quality craftsmanship together.
“𝑶𝒖𝒓 𝒑𝒉𝒊𝒍𝒐𝒔𝒐𝒑𝒉𝒚 𝒊𝒔 𝒕𝒐 𝒐𝒇𝒇𝒆𝒓 𝒂𝒆𝒔𝒕𝒉𝒆𝒕𝒊𝒄𝒂𝒍 𝒂𝒏𝒅 𝒊𝒏𝒏𝒐𝒗𝒂𝒕𝒊𝒗𝒆 𝒅𝒆𝒄𝒐𝒓𝒂𝒕𝒊𝒐𝒏, 𝒄𝒍𝒐𝒕𝒉𝒊𝒏𝒈 𝒂𝒏𝒅 𝒂𝒄𝒄𝒆𝒔𝒔𝒐𝒓𝒊𝒆𝒔 𝒇𝒐𝒓 𝑨𝒔𝒊𝒂𝒏 𝒕𝒓𝒆𝒏𝒅𝒚 𝒉𝒐𝒎𝒆𝒔 𝒂𝒏𝒅 𝒖𝒓𝒃𝒂𝒏 𝒍𝒊𝒇𝒆𝒔𝒕𝒚𝒍𝒆.”
Good things take time
Craftsmanship fundamentally implies that handcrafted goods are ‘special’ and made with proper care, time, and attention in the hands of local artisans. However, with the rise in mass-production of fast goods all of what makes craftsmanship special is essentially left at the door and in the hands of machinery.
High-quality goods were traded out for everyone to enjoy, but locals and expats. Most high-quality handicrafts were getting exported to foreign, international markets.
In The Mood's founders had recognized a gap in the market for a sustainable, yet ambitious, fashion-forward retail business rooted in Vietnam-sourced goods. Thus, it became very clear that, with their Vietnamese-French hearts and spirits, In The Mood Saïgon was destined to happen.
Transparency and Authenticity
In The Mood Saïgon respects the spirit of true craftsmanship by building a brand around partnership and collaboration.
The founders were committed to bringing consumers back to the heart of what is special about this place we call home with a refined approach in lifestyle and home decor taking a contemporary French approach while maintaining the essence of Vietnamese traditions and the skills of local artisans.