With the rise in mass-production of fast goods all of what makes craftsmanship special is essentially left at the door and in the hands of machinery.

In The Mood's founders had recognized a gap in the market for a sustainable, yet ambitious, fashion-forward retail business rooted in Vietnam-sourced goods. Thus, it became very clear that, with their Vietnamese-French hearts and spirits, In The Mood Saïgon was destined to happen.

“In The Mood Saïgon” has been conceived to reflect just that: a longing for a modern, fresh and qualitative take on Vietnam’s craftsmanship and arts.